Kickdrum serves as Strategic Agency of Record for Ensure, a brand poised for rapid expansion.
In this engagement, we collaborate closely with Abbott’s internal agency to evolve the current campaign while working with the brand team to define the future business opportunity.
This includes synthesizing research findings into cohesive direction for the integrated agency team, guiding the strategic direction for outreach to health care professional, and developing an informed multiyear brand-evolution plan.
Past work has included the development of a testimonial campaign that spotlighted “can-do” people who rely on Ensure to provide strength and energy as they age. Kickdrum led research, developed the campaign idea and managed TV production. We also managed executional pull-through in multiple channels including HCP materials, digital, CRM, shopper marketing, PR and a promotional sweepstakes.