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When Pilgrim’s was struggling with an unexpected decline, Kickdrum conducted primary research and presented recommendations that caused roasted chicken sales to rebound. We also planned, concepted and implemented a digital media test designed to entice millennial audiences.

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Kickdrum has worked with Glucerna for several years, repositioning the brand, developing a new creative platform, performing media tests and guiding innovation strategy.

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Kickdrum has helped Sbarro bring their Brooklyn roots to life with a declarative (and opinionated) tone, look and feel. We also conducted primary research to guide the future of Sbarro innovation and expansion.

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Kickdrum collaborated with Abbott’s internal agency to create a campaign that spotlighted testimonials of “Can Do” people who rely on Ensure to provide strength and energy as they age.

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When Formica was looking to define a new path forward they turned to Kickdrum for help leading a global research project that resulted in final positioning for a transformational new product.



When it became apparent that stock video and supers were no longer the right ingredients to driving membership sign-ups, Kickdrum came up with a new approach based on a refreshed strategic platform.