When Pilgrim’s was struggling with an unexpected decline, Kickdrum conducted primary research and presented recommendations that caused roasted chicken sales to rebound. We also planned, concepted and implemented a digital media test designed to entice millennial audiences.
Kickdrum has worked with Glucerna for several years, repositioning the brand, developing a new creative platform, performing media tests and guiding innovation strategy.
Kickdrum has helped Sbarro bring their Brooklyn roots to life with a declarative (and opinionated) tone, look and feel. We also conducted primary research to guide the future of Sbarro innovation and expansion.
Kickdrum collaborated with Abbott’s internal agency to create a campaign that spotlighted testimonials of “Can Do” people who rely on Ensure to provide strength and energy as they age.
When Formica was looking to define a new path forward they turned to Kickdrum for help leading a global research project that resulted in final positioning for a transformational new product.
When it became apparent that stock video and supers were no longer the right ingredients to driving membership sign-ups, Kickdrum came up with a new approach based on a refreshed strategic platform.