FOR THE RECORD 

The latest news, opinions and insights from the Kickdrum team.

ENDING THE TIMESHEET TIME SUCK

If you pay your agency based on billable hours, how much time do you think you spend each year arguing about scope, disputing overages and worrying about how many agency people are dialing in to a meeting?

KILLSTORM YOUR WAY TO MARKETING BRILLIANCE

You need to get your team quickly aligned and excited about a brand-new, breakthrough strategy idea — time to schedule a Killstorm.

WHAT IT MEANS TO BE A DRUMMER

Rolling Stone recently put out a list of the top 100 drummers of all time.

WHAT IT MEANS TO BE A DRUMMER

Rolling Stone recently put out a list of the top 100 drummers of all time.

INCREASING SALES IS NOT YOUR MARKETING OBJECTIVE

At some of the talks we give to business groups, we like to ask the audience a question: “What’s your marketing objective this year?”

EARNING PERSPECTIVE

Advertising is an industry that can famously get all wrapped around itself. We create things that look like ad campaigns, then we evaluate the quality of those campaigns versus other campaigns.

EARNING PERSPECTIVE

Advertising is an industry that can famously get all wrapped around itself. We create things that look like ad campaigns, then we evaluate the quality of those campaigns versus other campaigns…