FOR THE RECORD 

The latest news, opinions and insights from the Kickdrum team.

CAN BEING AROUND YOUR KIDS ALL DAY ACTUALLY MAKE YOU MORE CREATIVE?

As summer winds down and economic recovery plans are put into effect, numbers of coronavirus cases are skyrocketing.

PLANT-BASED MEAT READY TO BOOM OR BUST

COVID-19 has reached the U.S., dramatically changing the American lifestyle.

PLANT-BASED MEAT READY TO BOOM OR BUST

COVID-19 has reached the U.S., dramatically changing the American lifestyle.

EMBRACING OUR NEW WORK FROM HOME LIVES

Staying in place for COVID-19 has taken working from home to the next level.

WATCHING THE SUPER BOWL AS THE ONLY AD NERD AT THE PARTY

As a person who works in advertising, I am legally obligated to have an opinion about the Super Bowl commercials, and I do, but this year I watched at a party with a bunch of people who don’t work in advertising.

WATCHING THE SUPER BOWL AS THE ONLY AD NERD AT THE PARTY

As a person who works in advertising, I am legally obligated to have an opinion about the Super Bowl commercials, and I do, but this year I watched at a party with a bunch of people who don’t work in advertising.

ENDING THE TIMESHEET TIME SUCK

If you pay your agency based on billable hours, how much time do you think you spend each year arguing about scope, disputing overages and worrying about how many agency people are dialing in to a meeting?

KILLSTORM YOUR WAY TO MARKETING BRILLIANCE

You need to get your team quickly aligned and excited about a brand-new, breakthrough strategy idea — time to schedule a Killstorm.

KILLSTORM YOUR WAY TO MARKETING BRILLIANCE

You need to get your team quickly aligned and excited about a brand-new, breakthrough strategy idea — time to schedule a Killstorm.

WHAT IT MEANS TO BE A DRUMMER

Rolling Stone recently put out a list of the top 100 drummers of all time.

INCREASING SALES IS NOT YOUR MARKETING OBJECTIVE

At some of the talks we give to business groups, we like to ask the audience a question: “What’s your marketing objective this year?”

INCREASING SALES IS NOT YOUR MARKETING OBJECTIVE

At some of the talks we give to business groups, we like to ask the audience a question: “What’s your marketing objective this year?”

EARNING PERSPECTIVE

Advertising is an industry that can famously get all wrapped around itself. We create things that look like ad campaigns, then we evaluate the quality of those campaigns versus other campaigns.