THE SUPER BOWL’S MOST NOTABLE COMMERCIAL BREAKS
Growing up in a family full of advertisers, the Super Bowl was always a must-see spectacle. But it wasn’t first downs or quarterback sacks that kept us glued to the television, our attention was always focused on the commercials. However, this past Sunday was different for so many reasons.
Brands were faced with several challenges this year: COVID 19, of course, made production tricky and then there was the issue of brands choosing to make the events of 2020, social and civil unrest and a pandemic, part of the show. Despite these obstacles, it was a pretty good lineup.
Here are a few of the good and bad worth mentioning:
GENERAL MOTORS “NO WAY, NORWAY”
Will Ferrell is always a nice distraction from the everyday chaos of life. Watching him attempt to take on Norway was comical. What made the story more interesting are the spots that came after from Norway, Tormund Giantsbane, is just trying to save the world.
TIDE “THE JASON ALEXANDER HOODIE”
I just can’t unsee this. The overly unsatisfied personality of Jason Alexander certainly makes me want to wash that judgemental look off his face.
HUGGIES “WELCOME TO THE WORLD, BABY”
Working under crazy pandemic conditions, Huggies decided to make their spot even more challenging by featuring babies that were born that day. Kudos to the team that made that happen. If you’re like me and are currently chasing a baby around the house, the extended version is way better.
JEEP, “THE MIDDLE”
A beautiful spot reminiscent of Dodge Ram’s “God Made a Farmer,” from Super Bowl 2013. Springstein made his advertising debut in an effort to bring the two sides together. The message was nice and well written yet, the country “feel” wasn’t quite as uniting as hoped. Maybe it wasn’t the spot for the Boss or maybe it lacked the one thing that brings people together. People (or maybe beer).
ANHEUSER-BUSCH “LET’S GRAB A BEER”
After a year of hard times, what we all really want to do is go somewhere with our friends and have a beer. Cheers to Anheuser for coming together.
OATLY “WOW, NO COW”
A perfect example of when bad publicity is good publicity. The cancelled spot from 2014 might have been the best strategy to get them noticed. They knew what they were doing when they made the t-shirts, “I Totally Hated That Oatly Commercial.”
Instead of letting their Olympic spot go to waste, Toyota brought on the waterworks with the powerful showstopping story of Jessica Long. This beautifully, art directed spot shows how strength and hope can conquer any setback. I was hoping for a little more connection to Toyota.
BUD LIGHT SELTZER “LAST YEAR’S LEMONS”
Last year was a little worse than sour but I like to focus on the bright side. My journey has included making some lemonade along the way. Hopefully the lemon storm is almost finished.
That’s it. I could go on and on and on but these were the highlights. Great job to the teams on and off the field. At the end of the day making a commercial stand out on the biggest night in television is harder than you think. I was hoping my Alexa would be standing out today but she’s still just the same old Alexa, I guess I need to upgrade.
Commentary provided by Kate McGuire